The Two Arnolds

This image makes you want to become more like Arnold, with his big arms and bulging veins. MUSCLE & FITNESS, GET LEAN, and 20 INCH ARMS stick out the most on the cover. This is to make you think if you do the workouts that Arnold does, then you will have the body he does. It makes you want to go to the gym and start working out. This magazine cover is targeted for those who want to become more muscular and fit. The scar on Arnold's face make him look very tough, and also the sunglasses he is wearing makes you focus more on his muscles rather than his eyes. The fiery background makes the magazine look tough and aggressive. All of the captions such as: Seven Exercises That Are Robbing YOU of Results, The man, the movie, and the workout, and stay out of the gym to burn more fat, all stand out and make you want to read more into the magazine.